Melko EOOD is a Bulgarian company known for producing and distributing a variety of flours, focusing on raw and high-quality materials. Our partnership with them led to redesigning their current website from scratch to help stiffen their online presence in the Bulgarian market.
Melko needed a website that could showcase its wide range of products while keeping the traditions that defined the brand. An important decision that had to be taken before the start of the design was whether the site will include an E-Commerce functionality
First things first - presenting the same brand, in a different way, to the users. The homepage was redesigned multiple times until we decided it is user-centered enough.
We decided to unify the catalogue and the shop pages, and to split it into 3 sections, based on the company’s flour variety.
This resulted in an easier to navigate page, which allowed users to swiftly find what they are looking for.
The most important addition that improved our client’s SEO is the Recipes page. It serves as a blog, to which customers may come across while surfing through the net.
Melko needed to come back in the web space not only with a beautifully crafted design, but with an informative and purposeful website.