About
Gelati is a cozy haven in Burgas that transcends the ordinary ice cream parlor. It suggests a culinary journey with over 40 handcrafted flavours, waffles, and pancakes.
- UI/UX Desgin
- Redesign
- Development
- SEO
Gelati Case Study
Ever wondered how a local ice cream spot's website could go from outdated to utterly delightful? Enter the Gelati.bg redesign.
The core idea. And the preparation for its execution.
We built the Gelati website with keeping in mind all the vibes you get from ice-cream. That is why we went with bright colours, inspired by different flavours, and some dark brown to match the physical store of our client. Our team also run a competitive analysis to see how our client ranks next to others in the industry. We had to make sure we showcase each strength.
Let's talk work.
How did we do it?
To resonate with the audience, we focused on familiar bright elements like ice-cream cones, ovals, and circles spread around the homepage.
Pages
We separated the pages into more pages that only fit 1 topic each
Why?
So that the customers can easily browse through the website and find what they need
SEO
Improved above and beyond
Why?
There was a hitch - that their online presence doesn't match the richness of their physical place. The website needed to be updated, all CTAs needed to function, and the loading speed and SEO needed a major improvement.